Where Did Bing Come From And Where Is It Going

Where Did Bing Come From And Where Is It Going

Its easy to see that people who swear by Google, only buy Macs, and only use Firefox, might have a natural discrimination against anything backed by Microsoft. This time, maybe they shouldn’t be so quick to dismiss this new search engine just because they are inclined to anything Apple. I’ve used Bing myself and I must say not only is the interface design nice but the search results seemed more relevant. I welcome their new style of neat and organized results as well; it is refreshing to see a new, cleaner search engine that may well challenge Google going forward. Related searches are displayed neatly on the left instead of the bottom, providing the searcher with faster, more accessible information above the fold (no scrolling). A cool thing about Bing is the ability to “Save and Share” search histories that can be shared on Facebook and via email; this can be great for collaboration and other kinds of team efforts.

Skeptics can blame it on Microsoft’s massive advertising but with its new look and functionalities, Bing is steadily growing in searcher penetration and share of search result pages by at least 2 plus points per week. Should Google be worried? Currently, Bings main objective is to do what no other search engine has been able to do so far; give Google a run for their money. Google has been clearly aware of Bing and clearly the early positive results have not escaped their attention. Recently Google has posted a new catch phrase on the homepage that says “Discovering the web: Explore the world of Google Search.” This is an obvious echo to what Bing says on their homepage “Live Search is evolving. Tour Bing.”

It’s very tough to take Google off the top of the mountain with an Alexa Rank of 1 and page rank of 10 so even someone who prefers Bing to Google will be cautious to say that Bing will reach Googles level. Google has done a great job of becoming part of the fabric of our culture; most people do not search … they Google! Very powerful stuff. How many times a day does someone say “Google it” although “Bing it” is catchy too. Being an internet marketing specialist, I have been taught to live and die by the word of Google in all things SEO. In the next coming months, I will be watching this closely because Bing has great appeal to me and others I have spoken wit
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h. Will Bing actually change the search engine landscape? Share your comments.

By: Mel Joelle

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